Planning your Small Business Website

When planning your first small business website, there are three essential questions you should ask yourself: Who is your target audience? How will your target audience find you? How will you convert your visitors into sales? These questions sound obvious, but it’s amazing how many people don’t bother…and then moan that “our website doesn’t bring […]

Social Networking for Websites (Search Engine Optimisation)

We all want our website to be well placed on search sites such as Google. Popularity for websites is much akin to popularity in real life. In the battle for top position in the Search Engines maybe we can learn from the practice of good social networking. Consider a party. One chap is twittering on […]