Carrying on from Matt Cutts last video where we saw his disembodied head floating in space to make the point that body content (page text) was just as important as head text (meta tags etc), he’s at it again! Only his time he’s completely invisible! Well nearly.
He explains why in his video as he tells us that the biggest SEO mistake is not having a website at all.
It is perhaps stating the obvious but if you don’t have a website how do you expect prospective customers to find you?
Sure you may be listed on Yell or other business related websites but these sites will never do as good a job of positioning your business as your own website.