One of the most frequent requests I get from my clients once a website is finished is – can you put my site on the first page of Google now please? I wish it was that easy.
Unfortunately, or maybe that’s fortunately, the various tricks that website owners have used in the past to get on page one of Google have resulted in Google developing ever smarter algorithms to decide how to rank pages. This is a good thing. When we use Google to search for things we want accurate results that reflect what we’re looking for, your potential visitors do too.
If you want to rank well on Google and attract visitors to your website that are most likely to want your product or service then you have to provide content that is relevant to these potential visitors.
The video below is direct from Google and may help in understanding what is you need to consider when preparing content for your website..