Why do you do what you do?

Turns out that as a business this might be the most important thing you need to figure out.

I came across this video in my Internet meanderings and it explains why people love Apple and why some businesses thrive and other just get by.

Like all great personal discoveries you know it’s right when you hear it.

It’s just over 18 minutes long, You have to be willing to spare 18 minutes to truly alter the way that you think about your business and perhaps grab a bit of the sort of loyalty that companies like Apple enjoy.