As the credit crunch continues to bite more businesses are looking to find cheaper ways to promote their products and as ever more people are turning to the Internet to do their shopping and research their choices it is becoming the medium of choice to promote all kinds of business.
The Internet allows you to promote your business 24 hours a day, 7 days a week, 365 days a year.
John Wright, the National Chairman of the Federation of Small Businesses in London, UK is also advocating the use of Internet marketing, PR and SEO to secure sales and increase revenue during a credit crunch recession.
“In a recent survey of members of the Federation of Small Business, nearly half of respondents said that advertising their business on the internet yielded an increase in sales by nearly one fifth, highlighting how important it is for a firm to have an online presence. The same survey showed that the number of small firms who had a website has leapt by a quarter to around 70 per cent over the past two years.
Turning to the internet can ensure small firms get the most out of their advertising and sales. Linking to other websites and using new technologies are among the most cost-effective ways of increasing sales and building brand awareness – especially during a downturn.”
Online advertising is the ideal ‘total media’ solution for advertisers in difficult economic times, according to the Interactive Advertising Bureau (IAB Europe).
According to the UK Office of National Statistics, just under two-thirds of female internet users and nearly three-quarters of male internet users go online daily.